Explore the 3 Pillars of Our Certification Curriculum

Pillar Three: Business Training

Learn How Our Proven Business Model Will Help You Build a Purposeful and Profitable Practice

Our Business Breakthrough Training™, which includes our fast track system Coach Launch™, is the third pillar of the IAWP Wellness Coach Certification. This proven, field tested Health & Wellness Coach Business Model guides you step by step as you create success in your new practice. But let’s face it…

When you’re passionate about wellness and helping others, “business” may not be the first thing on your mind. We get that. That’s why we give you the systems you need so you can focus your time and energy on what you do best – supporting your Wellness Coaching clients.

Our Business Breakthrough Training™, like our other proven pillar methods, is unique and highly effective for several reasons. Let’s take a closer look….

What makes our Business Breakthrough Training™ + Coach Launch™ System so effective at helping Wellness Coaches to create success?

IAWP Wellness Coach Launch Wheel

First, our Business Breakthrough Training™ + Coach Launch™ System are built on our real world experience

Most coach training programs don’t teach business or if they do, it simply includes some “basics” that the teachers themselves have never actually implemented on their own to build a coaching business.

Wouldn’t you rather learn how to run a Wellness Coaching business from someone who has actually done it? Good news, you can….

Coach Launch™ is compilation of over thirteen years of real holistic business experience and success developed by IAWP Founder Suzanne Monroe.

When Suzanne first got started as a Wellness Coach, she had little business training.

Like most Wellness Coaches, she wanted to spend her time helping people not thinking about marketing. But she quickly found out that she had to figure out how to run a business if she wanted to follow her passion and help as many people as possible.

Through tons of trial and error (not to mention time, energy and money), Suzanne developed her own Health & Wellness Coach Business Model.

This proven system allowed her to create a six figure wellness coaching practice.

She then went on to teach this method to thousands of holistic practitioners and coaches through the IAWP so that they could skip over struggle and get right to success.

Her goal: To ensure that as many people as possible would be able to experience the benefits of holistic health and wellness. She knew that could only happened if she taught her fellow peers how to follow in her footsteps.

As a Wellness Coach student at the IAWP, you’ll walk through our proven systems with handholding and support every step of the way. Plus you’ll learn from our expert Faculty, who are world-leading experts in wellness, coaching and business.

Second, Our Business Training is all about Personal Support

When you first consider becoming a wellness coach, it can feel overwhelming to consider how you will make the transition or what it will look like to actually be in business for yourself.

What we know is that every wellness coach who wants to create success needs personal support.

Unfortunately in today’s virtual world, personal support is lacking in online education.

The IAWP is different.

We’re committed to providing the most supportive program in the world. And here’s how we do it…

25+ Live Coaching Labs per Month

You can jump on a call at practically any day or time and experience personal support with whatever you are working on. Our students love our live, interactive calls where they can receive ongoing personal support.

Whether it’s asking a question, practicing something you’re learning in real-time or deepening your learning, our live support is frequent, personal and live.

Fact Check: Most coach training program say they offer personal support but be aware – it’s often masked as Facebook groups with simple peer support or large group calls where you can listen in and fingers crossed, get your question answered.

That won’t happen to you at the IAWP. We pride ourselves in our small group settings where we ensure that every student gets the live, interactive support they need. And, it’s unlimited for the life of your career. 

24-7 Support

With the IAWP’s training, systems and support, you’re never alone as you embark on your new path.

Whether you decide to launch your own practice or work within an organization, you’ll have the tools and guidance you need at your fingertips.

There’s always a team member, staff or community member available to answer your questions and support you.

Community & Connection

Our community is like no other. It’s hard to explain just how powerful our holistic community of Wellness Coaches is until you experience it firsthand, but we can tell you it’s the best because that’s what we hear from our students everyday.

Be sure to check out our unsolicited Social Shout Outs page to get a glimpse inside our community and hear what our students are saying.

Lifetime Support

To add to our support mission, we decided to do something unprecedented and offer lifetime support.

That means that even after you graduate, you’ll stay a part of our community and enjoy continuing education and support.

We want to provide you with more than just an education and a few tools – we’re committed to providing you the systems and support you need to be a successful Wellness Coach for years to come.

The 4 Steps to Success You Will Master as an IAWP Holistic Wellness Coach …


Launch Your Business

You’ll receive your own customizable wellness program to use with clients, including  a done-for-you wellness workshop, client materials, marketing materials plus the education, tools and resources you need to get started.


Jumpstart Your Business

You’ll learn our proven formula to get your first 5 clients fast, then your next 50 or 500. This system helps provide you with a quick start to your wellness coach business, so you can begin practicing as a Holistic Wellness coach.


Grow Your Business

You’ll be supported with marketing, referrals, and career opportunities to help you grow your coaching business. This is how we support you through the beginning of your career, offering personalized support and providing the opportunities and resources you need to continue growing in your career.


Expand Your Business

You’ll receive continuing education, ongoing business support, connection and collaboration through the IAWP. This is how we provide continuing support as your health and wellness business grows and expands. When you train as a wellness coach with IAWP, you’re not only learning to help clients with a holistic approach. You’re also receiving systems and support via our holistic curriculum that helps you through each step of your career as a Holistic Wellness coach.

An Overview of Your Curriculum in Pillar Three

Our Coach Launch™ Business Breakthrough Pillar, contains all the tools and support you need to quickly build a profitable practice.

When you’re passionate about wellness and helping others, “business” may not be the first thing on your mind. We get that. That’s why we give you the systems you need so you can focus your time and energy on what you do best – supporting your Wellness Coaching clients. 

Get oriented with our state of the art classroom and receive a complete guided tour of your journey as a Holistic Wellness Coach. 

In Leap into Coach Launch, you receive a comprehensive overview of our Coach Launch and Business Breakthrough Systems and discover how you can build a profitable and purposeful practice using our done for you tools and systems. 

This module includes:

  • Your Passion to Purpose Blueprint
  • Share Your Story Blueprint
  • Coach Launch training videos
  • Your Leap into Coach Launch Quiz

After training 1000s of coaches, we know what it takes to build a thriving coaching practice. In this first lesson, we’ll lay out the exact steps to discover your unique brilliance and align it with a business model that you can follow to grow a thriving practice. 

This module includes:

  • The truth about creating success as a Wellness Coach
  • How to discover your talents and apply them to your new career
  • Discover your Heart-Based Business Models and follow your customized roadmap
  • The simple time management solution successful coaches use to 3x their productivity, while avoiding distractions and overwhelm

Discover the strategies and habits that successful coaches use to gain a psychological edge and consistently achieve their personal and professional goals. 

This module includes:

  • Discover how one fundamental belief is holding you back from building a thriving practice and how to overcome it
  • Learn why most coaches hide behind their computers and don’t truly put themselves out in the world
  • Discover how to instantly convert fear, anxiety and worry into action and success in three easy steps
  • Learn how to work with your inner critic rather than against it so you can fulfill your true purpose
  • Uncover the 5 secret habits of successful coaches that you can start using today
  • Get the exact planning system thriving coaches use to achieve their goals with less time and effort

Learn more about the career opportunities for Wellness Coaches both locally and globally. Choose from three career tracks and get started on your new path following a proven system. 

This module includes:

  • The Three IAWP Wellness Coach Career Tracks to guide you on your new journey
  • How to become a trusted guide for your coaching clients
  • What it means to be a leader in your community and how to inspire others
  • How to share the message of wellness in a meaningful, authentic way
  • An introduction to the Local to Global business journey
  • How to set goals that work for you both during your training and after

Every person’s journey to get to where they are now has been a story. Learn how your own personal wellness journey is a powerful story that can inspire others to change their health.

This module includes:

  • The why, when and how of sharing your story
  • How to create connection and impact through storytelling
  • The Share Your Story Blueprint to guide you to unlock your own story
  • How to position your passion for your ideal clients
  • The 5 Steps to Uncover Your Niche from Your Story

Learn the essentials of how to market your coaching business, become known for helping people and attract your ideal clients.

This module includes:

  • How to avoid marketing overwhelm and focus on one simple strategy any coach can implement without tech overwhelm
  • Why becoming a Coach Specialist is more profitable and more effective than being a Coach Generalist and how you can easily make the switch without reinventing the wheel
  • How to authentically attract perfect-for-you clients 
  • The 6 step formula to attracting clients without fancy marketing techniques

Gain clarity once and for all on who you’re meant to serve and confirm with real proof that your niche works for you. During this module you’ll meet your tribe and discover how to build authentic relationships.

This module includes:

  • Your Niche for Now – How to pick a profitable, purposeful niche in 30 minutes and start attracting clients right away
  • Narrowing Your Niche – A four step guide to researching your niche and uncovering the secret language that will magnetically attract your tribe
  • The Niche Matrix – If you have more than one niche in mind, use this powerful tool to quickly determine the most profitable group of clients to work with now
  • How Build an Authentic Relationship with Your Tribe

Follow the IAWP’s proven formula to design your unique signature coaching program.  In this module you’ll learn how to organize, share and powerfully attract new clients to your coaching program while you provide tons of value to solve their biggest challenges.

This module includes:

  • Learn how to position your coaching program as a must-have essential rather than a luxury clients can’t afford.
  • Discover the simple steps to package what you do so you can stop trading dollars for hours
  • The Top 10 Places to Find New Coaching Clients
  • How to customize your client’s experience to meet their exact needs, while staying within your system
  • The hidden trap most coaches fall into that sabotages their marketing and how to avoid it
  • The #1 way to authentically market your coaching program that most coaches never learn

Using the IAWP’s proven workshop system, follow the simple steps to hosting a workshop filled with your ideal clients.  In this module,  you’ll discover our step-by-step workshop formula that our coaches have used to attract coaching clients with ease.

This module includes:

  • Workshop Mindset Must-Haves – Powerful strategies to overcome pre-workshop jitters so you can show up confident and ready to deliver a powerful workshop.
  • The Six Step System to Planning a WOW Workshop 
  • Your WOW Workshop Blueprint – A step-by-step guide to successfully hosting your first or next workshop
  • The Top 10 Places to Host a Workshop Cheat Sheet – Finding your perfect workshop location is easier than you think
  • 9 Common Workshops Mistakes and how to avoid them
  • Virtual Workshops How-To

In this module,  you’ll build on your new workshop skills as you follow our proven method for attracting your ideal clients to your workshops. 

This module includes:

  • The exact method Suzanne Monroe used to create massive workshops success and how you can follow in her footsteps
  • A simple yet little known technique that easily turns workshop attendees into clients
  • Exactly what to say and what not to say at your workshop – knowing this is the difference between a “good talk” and an “amazing workshop”
  • How to let other people do the marketing for your workshop so you can focus on what you do best
  • The WOW Workshop Template – Plug N Play using a proven workshop script so you can hit the ground running

Now that you’ve met your ideal clients, it’s time to support them to become coaching clients using the secret language of discovery sessions. Experience how simple and rewarding it is to follow this proven model that has been taught by the IAWP and tested by our Wellness Coaches for over a decade.

This module includes:

  • Discovery Sessions vs. Free Consults – how knowing the difference will make you a successful coach rather than a struggling one
  • Learn the secret language successful coaches use during discovery sessions so that they can confidently enroll new coaching clients
  • The 5 most powerful questions to ask a client during a discovery session 
  • The #1 mistake most coaches make during discovery sessions that cost them clients and cash
  • How to create a mission for your new wellness coaching practice

Learn how to empower your clients through authentic conversations. In this module, you’ll build on your new discovery session skills so you can authentically talk about your work and easily enroll clients who are a perfect fit without feeling salesy.  

This module includes:

  • The 3 magic questions to overcome any objection
  • What to say when a client says “I can’t afford it”
  • Coaching vs. Selling – the difference between the two and why knowing will change your coaching practice forever
  • How to turn “I need to think about it” into “Sign me up!”
  • How to Create a Steady Stream of Ideal Clients who are ready to say Yes

By this module, your foundation is in place and you’re enjoying working with your first coaching clients. Now it’s time to start automating your winning formula. Whether you want to work with people in-person or virtually, you’ll learn how to position your practice professionally online and grow from local to global.  

This module includes:

  • Online Marketing Basics for Wellness Coaches
  • Time-saving technology that every coach must use to leverage their unique gifts
  • Three simple strategies to enroll more clients without more work
  • How to market your business online without getting lost in a sea of strategies 
  • How to stop draining your energy online and learn how to use social media effectively 

Stay Inspired with Wellness Tips, Coaching Tools and Business Resources for Wellness Professionals


Frequently Asked Questions

Holistic Wellness Coaches are professionals who take an integrative approach to help people learn to make healthy lifestyle changes. They take into account more than just nutrition,  fitness or simple habit changes, but all aspects of a person’s health and life in true holistic fashion.

IAWP Holistic Wellness Coaches are highly trained coaches, providing support and accountability for their clients so they can make lasting lifestyle changes.

Today there are many people calling themselves “Health Coaches”. They have varying educations and backgrounds, some with extensive training, others with no training at all. “Health Coaching” is a general term that does not tell people what area of health you help with or your specific approach. Many Health Coaches focus solely on nutrition, exercise and habit changes.

“Wellness Coach” is a more specific term. It denotes that more than just general health is being considered in the approach. Wellness signfies well-being and lifestyle aspects beyond food and exercise.

When evaluating various health and wellness coaching programs, it is important to understand the difference between becoming a generalist and a specialist. Whether a training program calls their graduates a “health coach” or a “wellness coach,” they often have a particular angle that they work from.

Holistic Wellness Coaching is a specialty term in which professionals will take a holistic approach to wellness, considering all aspects of a person’s well-being as well as the support provided involves holistic remedies, therapies, and a more natural approach to wellness.

While generalist coaches can be useful, you’re guaranteed greater success when you choose a specialist track like Holistic Wellness. You probably know that in the field of medicine a doctor who is a generalist is paid much less than a specialist. Generalists do not have the same level of training and the market allows for specialists to charge higher fees. This is also true for a Holistic Wellness Coaches.

The International Association of Wellness Professionals is recognized world wide and we have students from numerous countries all over the world.

The IAWP is an accredited school by the American Association of Drugless Practitioners (AADP) and completion of our Holistic Wellness Coach Certification training allows you to become a board certified Health and Wellness Coach with the AADP. 

Our Holistic Wellness Coach Certification Program is CCE accredited by the International Coaching Federation. Our Certification program is also approved by the Canadian Health Coach Alliance. 

With approval and accreditation from leading organizations across the globe, you can feel confident that our  curriculum has met a high standard in terms of the education and support you will receive.

The IAWP is committed to supporting you during your training and for the life of your new career. Our curriculum is built on support and systems which set the foundation for launching a thriving coaching practice. Our certification is unique because it’s built on an experiential learning method where coaches-in-training receive a full immersion in their learning with unlimited support.

For example… You will have have unlimited opportunities to receive personal coaching from our IAWP Master Coaches during our weekly Live Coaching Labs. You can learn from multiple mentors and experience different coaching styles during these group coaching labs. We offer a wide variety of days and times so you will receive personal support in these highly transformational training sessions.

You will also have unlimited access to our live training calls and workshops each month, where you will receive personal support from a  Master Coach, a guest teacher or our Founder, Suzanne Monroe.

These events are live, interactive workshops held over video conference and are a great way to connect with our faculty and fellow students, with a laser focus on subject matters related to wellness, coaching, business and mindset.

Our mission at the IAWP is to provide the most supportive online education experience in the industry and we take our mission seriously. The way we deliver our training and support is what makes our program unique from any other training in the online education field today.  

Our unique training method is called The Immersive Transformation Training Method™ (ITTM), where you will personally experience and practice everything you learn in your program. This process allows you to master your own wellness, become a highly effective coach, and launch a profitable practice…all during your training.  

Unlike most online education, where you “read, watch and learn”, here at the IAWP you will “read, watch, learn and DO” through our hands-on learning experience. ITTM includes interactive training, hands-on application, application modules, real-world experience, small group coaching labs and ongoing support. 

This full immersion means you always have a place to get direct and personalized support and you not only end up with superior knowledge of coaching, but more importantly, you have the ability to coach.

We also give you all the tools and systems you will need to be confident as new Wellness Coaches, without having to reinvent the wheel or start everything from scratch. You’ll get to build on a foundation that’s guaranteed to help you create success in your new business or career path.

With a large international student population, you will form lasting friendships and peer support relationships with students from around the globe and in your local communities.

We don’t stop offering support after graduation, though.

One of the most impactful parts of an education with the IAWP is that we offer lifetime support for all of our students. Our community is always there to provide advice, feedback, and inspiration, no matter where you are in your Holistic Wellness Coach career journey.

Don’t just take our word for it, check out what our students are saying!

The short answer is Yes! In fact, we are so confident you will get your first client by the time you graduate, that we guarantee your success. If you follow the steps in our program and fail to attract your first client by graduation, we will refund your tuition and you can keep your certification. 

At the IAWP, our program is based on our Immersive Transformation Training Method™. This method ensures you are applying your knowledge during every stage of your training and this includes taking the right steps to attract your ideal clients.

Through our business training, you will follow our Coach Launch system, which is designed to take you step by step through a process that will guide you as you attract and sign up your first 10 clients, or your next 10 clients, again and again. 

When you enroll in our Holistic Wellness Coach Certification program, you will receive Lifetime Access to our training, plus continued education and support for the life of your career. This is very unique in the online education industry and we are unaware of any other organization that provides this level of access and ongoing support. 

This also means that you will be part of a community that is committed to supporting one another. Unlike other training programs where access to other students might be limited to your current class, at the IAWP you will have the opportunity to connect with former students and grads who are always excited to share their experiences and pay it forward. It’s truly a unique community like no other. 

While you do not need continuing education credits to maintain your IAWP Holistic Wellness Coach Certification, our training is recognized and accredited by several organizations, like the International Coach Federation where our program allows you to earn Continuing Education Credits. 

Our primary focus is on giving you the systems and support you need to build a thriving practice, helping others. 

Our business training can be applied to building a practice in your local community or creating an online coaching business.  Some students prefer to work locally, others go straight to online. The choice is yours and will largely depend on your preference. 

Through our Coach Launch Fast Track system,  you will learn how to set up your business and determine which career track best fits for you. You will also learn the ins and out of online marketing, social media, video conferencing and other virtual business tools. You’ll also personally experience virtual coaching and online workshops through your training.

Because launching an online practice requires some additional technical skills, we encourage our students to apply our systems in their local community first and then expand to online as they build proof of concept with their niche, their signature coaching program and our client attraction strategies.