When you’re building a business as a health coach, your website can make or break your success. Whatever strategy you decide to use to get new clients, a website is an essential tool to use in your marketing plan. It’s where potential clients go to find out more about you and where you have a chance to build trust with them so they’ll reach out.
A website can also be a kind of business assistant, providing potential clients with instant access to your scheduling calendar and setting them up with must-have information before working with you. Your website is one of the most important pieces of your workflow and automation strategy.
But building a website isn’t a simple task. You might not be sure what to even put on your site or what potential clients will want to know about your business. We’ve put together some tips and tricks to help you build out your strategy, plus some examples of health coach websites that get it right.
What to Include in Your Health Coach Website
A solid homepage is crucial in making that impactful first impression. Make sure your tagline is right at the top of your content, with a call to action directing them where to go next. Feature highlights of your offerings on your homepage, plus a preview of who you are and what makes you different.
Your about page will be one of your most viewed pages on your website, as people size you up and decide whether you’re the right health coach for them or not. Make it clear who you work with, as well as why you’re the right person for the job.
You can then tell more about your story and why you became a health coach, especially if you have a story they can relate to. Always bring your about page back to focusing on your potential clients, as they’re looking for themselves in your words.
Clearly lay out your services in ways that are easy to compare, with clear pricing or information about how they can access your pricing. Always add in a call to action to steer people toward contacting you.
Offer plenty of free content on your website. This can be in the form of a blog and other content like videos or a podcast. The more people can learn about your perspective on health and wellness, the more they’ll connect with you and decide that you’re the only person who can help them.
Add a couple of lead magnets to help build out your email marketing list, such as a free e-book that gives them a taste of what working with you could be like. This positions you as an expert who is also a generous person who wants them to succeed. It also gets more people on your list so you can build your audience.
Offer plenty of opportunities for connection. This includes things like:
- A form to apply to work with you
- A general contact form
- An email address and/or phone number
- Newsletter subscriptions forms
- Social media accounts and feeds
- A physical address if you have a brick-and-mortar location
Always add in your personality in creative ways to ensure site visitors can hear your voice throughout your content. Make sure to write in a similar way to how you speak, as current copywriting best practices is all about relatability.
One of the most essential elements of a good website is design based on best practices. Learn how things need to be set up on your website for the best user experience and to ensure you’re converting visitors into clients. You can also hire a consultant or a web designer to help you make sure things are done correctly.
Elements You Should Include in Your Health Coach Website
There are a number of other things to pay close attention to while building out your website. These include:
Color Palette
Your color palette is an essential visual tool on your website. It helps to communicate your visual brand. Colors affect the psyche in different ways, and can be calming or stimulating.
Brand designers and strategists are the experts in color, but with enough learning you can also choose great colors for your site. Spend time learning about color psychology and how colors go together to ensure your initial website impression is a good one.
Photo Style
The internet is a visual place and good photos will make your website look professional. Make sure you’re choosing high quality images that don’t have a boring stock photo feel. Ideally, have a professional photographer take images that are crafted just for your site.
If you need to use stock photography, choose paid sites that offer excellent quality images. If you choose to use free stock photos, be very picky about quality when selecting images.
Fonts
Fonts are another crucial factor when communicating your visual brand. Only use 2-3 fonts on your entire site and make sure they are compatible with each other. Spend some time researching font pairing online and make sure your choice communicates your business’ vibe appropriately.
Structure
Your site structure is all about organization. It’s best to draw out your sitemap visually to make sure you’re organizing your pages in a way that will make the most sense to visitors.
Take the time to really think out your structure so nothing is confusing. Easy site navigation is crucial to converting visitors into clients.
Copywriting
Copywriting can be tricky, especially if you’re not super comfortable with writing. Learn about current copywriting best practices before spending long hours laboring over your words.
Hiring a copywriter to help you out can be a good strategy, as well. It’s essential to get your words just right so people will click that “schedule a call” button more readily.
Domain name
Your domain name is an important aspect of your website to spend time researching. While the “.com” version of your business name isn’t the only option these days, it’s at least good to try to get it.
Try to keep your domain name at least very close to your business name so visitors don’t get confused and end up on someone else’s website instead.
Number of pages
While it might be tempting to create a million pages for your website, it’s best to focus on simplicity.
How can you keep your content streamlined and easy to understand? Keep this question in mind as you design your website structure.
Your website visitor is the most important person to focus on throughout this process.
SEO
SEO stands for search engine optimization and it’s an important aspect of web design to understand if you want to get people to land on your website. Climbing the ranks in Google or other search engines can be a tricky process. Understanding the basics of SEO will give you a huge boost while you’re building out the back end of your website and while blogging.
Inspirational Health Coach Websites
1. The IAWP
The International Association of Wellness Professionals’ website is made to be easy for visitors to navigate so they can find all the information they’re looking for. The “above the fold” view of the homepage immediately invites visitors to take action. This helps to lead website visitors through a pathway to gather information about the IAWP’s program and then to schedule a call to find out if they’re a good fit for the program.
The website immediately builds trust with the organization’s founder who is featured prominently in the hero banner on the homepage. It feels personal, even though the IAWP is composed of a team. Students are featured throughout the website, helping visitors to immediately identify with real people and their stories.
The IAWP blog contains a ton of useful information and is kept up to date with fresh posts regularly. Any questions are answered on the website and visitors can spend lots of time reading through content to get to know the program better.
The website contains calls to action on every page and offers lots of free content in the form of lead magnet. This helps get information to visitors as well as build up the audience.
The colors and photos offer a professional vibe with personality and quality. It helps to instill the feeling of caring and the effort we put into our work.
Overall, the IAWP website ticks all the boxes when it comes to website building best practices.
2. Laura Albers, Albers Mind and Body Wellness
Laura’s site immediately presents a list-building offer that her ideal audience will want. This makes her job of building a newsletter list much more effective and to the point.
She also features well-known sites where she’s been featured, helping her to establish credibility. She makes her call-to-action (book a free call) easy to see and readily available.
3. Leigha Benson, Life Coach Leigha
This website is very clean and easy to navigate, which is essential for a quality user experience and website conversions. The colors and fonts are well-selected, offering a calm, airy vibe to her brand.
Multiple photos of Leigha allow the website visitor to feel like they’re getting to know her better, which helps to build trust.
4. Aimee Schrank, Redesigning Motherhood
The hero banner at the top of Aimee’s homepage helps to establish rapport with this health coach, immediately drawing the visitor in. The homepage is clutter-free and to the point, with easy navigation and highlights of the most important parts of her website. The whole website is easy to read, easy to navigate, and feels easy to understand.
5. Kim Goeltom, Creating Legacy Wellness
This is another excellent example of a clean, easy to navigate website. The top photo for Kim’s site establishes trust with the visitor and the tagline helps us to clearly understand who the intended audience is for the coach’s services. She offers multiple opportunities to subscribe to her newsletter, which is essential for list-building.
6. Michael Dileno, Wellismo
The hero banner on Micheal Dileno’s site gives us a quick assessment of who the coach is and a sense of his personality, which is important for establishing his brand.
He’s created a robust blog, which is an essential tool for building trust and for increasing search engine optimization (especially when done with strategy). The site is clean and easy to navigate, plus offers lots of ways to subscribe to his newsletter.
7. Jen Martin, The MS Wellness Coach
This website does a great job of clearly presenting the health coach’s niche and laying out how she can help people who might be her ideal clients. Jen offers great testimonials as social proof, as well as ways to join her newsletter from multiple access points.
8. Donna Lee Humble, Biosynergy Better Health
This website has done a great job of conveying calm while also inviting a sense of playfulness. The coach’s niche is clear and easy for website visitors to identify with.
The homepage is well laid out and offers essential highlights to the most important part of her website. She also has her call-to-action prominently displayed above the fold on her homepage.
9. Catherine Spriggs, Healing with Holistics
Coach Catherine Sprigg’s website has a fun, relaxing energy, which is beautifully conveyed through the tasteful and lovely illustrations found throughout the site. It has a clean design and is easy to navigate, and its intended audience is clear from the outset.
The coach does a great job of connecting with her audience with a personal story they can relate to and lots of beautiful photos of herself.
