Starting a new business can be daunting. There are so many details to keep track of, especially when it comes to creating an effective marketing plan.
Ultimately, you want to bring in new clients. And not just any clients. The right clients for your business. Which here at the IAWP we call your ideal clients.
Ideal clients are ones that immediately resonate with what you do and you don’t have to convince them why they should work with you. They just get it.
But how do you find your ideal clients?
It seems like, everywhere you look, there’s always someone offering some marketing advice, or there are some products to purchase, ensuring your business’s success:
You should be leveraging social media!
You need to get some Facebook ads, don’t you?!
Sign up for this free webinar on how to find your ideal client!
Attend this weekend workshop and change your life!
Make your website a better marketing tool!
There’s no shortage of information and tools out there. But it’s an awful lot to sift through by yourself, let alone make it work for you in your business.
Here’s what we know….
The #1 thing that will help you cut through the noise of all of the marketing hype is having support in growing your business.
Marketing tools are great, but it’s usually a one-size-fits-all solution. But when you have support, it’s customized. Every holistic practitioner and coach’s background, experience, personality, skills, and goals are all different. Support can be tailor-fit to who you are and what your business needs.
What I learned after several years of going-it-alone is that no one can be successful by themselves. Your family or friends may be rooting for you, but sometimes it can be hard for them to understand what business challenges you’re facing and to offer solutions that can help you reach your goals.
When I say “support”, what I mean is a community that gets you backed by experienced leaders who have been through what you’re going through now.
What Support Can Look and Feel Like
Let’s say that you have a goal of doubling your client base within a year. You have been looking at all kinds of informative blogs, read books, attended webinars, but nothing seems to be sticking. You’re burned out from searching and you feel stuck–which can happen so easily when you’re going it alone.
Then you get connected with a group of like-minded people who are all working toward a similar goal. What does this support feel like after all of this time going it alone?
- You have a home base where you can check-in daily and ask questions.
- Others are posing questions you have even thought of yet and it gets your wheels turning.
- Real people are supporting you with this goal, checking in with you weekly to see how you’re progressing and even cheering you on.
- There are mentors who weigh-in with real advice and help you get unstuck, quickly.
- You might even make client connections or referrals through your support group.
What it all comes down to with this type of support is: You’re not alone. And finally, you can get out of your own way. You avoid burnout, get fresh inspiration and have the energy for your projects and goals.
Ahhh, that sounds good, doesn’t it?
So how can you tap into the power of support so you can make a bigger impact as a holistic practitioner and coach?
Five Steps to Achieve Your Goals Through Obtaining Support
If you’re tired of trying to figure out everything going solo, then follow these five steps….
- Set your goals and know what they are. If you need some help or additional inspiration and guidance with goal setting for a small business, this guide from The Balance can be a great place to start.
- Find your container of support. The example above was based on the IAWP’s own Thrive Mastermind which is one of our support containers, but this could be found online or offline. You can find or start a Meetup group of like-minded business owners who are working toward similar goals. You can search and see if there’s a small business organization in your town.
- Share your goals with others. This is one way that a container of support can be helpful. From your group, you can find an accountability partner who has similar goals and then commit to keeping in touch on a weekly basis or whatever time frame is most effective for you.
- Take small steps toward your goals each week. Your accountability partner can help you a lot here. Share with them each week how it’s going for you as you try to achieve your goals. But you should also put on your calendar at least one thing you’ll do this week. Give yourself a deadline. It may even help to dedicate to some time each week. Depending on the goal, the amount of time may vary, but what matters most is consistency.
- Celebrate your successes, no matter how small. Having a container of support and an accountability partner can be great for sharing struggles, but having people supporting you can also be great for celebrating success. It can be so easy to lose perspective when you have your head down, striving to manifest the results you’re desiring. For example, you may have not yet doubled your number of clients, but you may have gotten a successful sales lead. Or you may have updated your website to better attract your ideal client. You can celebrate the small wins–and you don’t have to do it alone.
So, how are you doing with these five steps so far? What action will you take next to connect with your container of support?
Take a look and see which step could use the most work and then within the next week, commit just 30 minutes to research on how to improve it. You may surprise yourself as your business starts to take off in the right direction.
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